How most CRM systems produce useless sales leads « Get to your prospects before your competition

Most sales leads are totally useless..

How to improve things using a modern CRM system:

Watch this presentation that makes the case that more sales leads are not necessarily better. And, a CRM software must be smart enough to pick up signals from the market and show them as leads if they pass a threshold.

Why most sales leads are useless: CRM systems do not get it

View more presentations from Anwesha Customer Relations Marketing Pvt Ltd.

Tags: CRM, CRM adoption, Small Biz CRM

This entry was posted on Tuesday, August 31st, 2010 at 12:03 am and is filed under CRM Basics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Most sales leads are totally useless..”

CRM tips and tricks for SMBs from Salesgenie CRM++ « Get to your prospects before your competition says:

October 7, 2010 at 1:59 pm

[...] to get to your most productive prospects before your competitors? I posted Why most sales leads are useless. It is our view that simply following up on a contact list with no other information is useless. [...]

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