A smart way to look at your prospectsMarch 31st, 2011
When I was a salesman, I used to have running battles with marketing. Then I became a sales manager and gosh, the battles only increased. Basically, I never had any faith in the so called “sales-leads” the marketing department sent down to us.  Why activity tracking beats static profiling anydayMarch 31st, 2011
When I was a salesman, I used to hate having to file reports on my activities, my forecasts and my customer base. But, what I most hated was having to profile my customers- the organizations first, which industry they are from, what turnover, how many people, organization structure and so on; and then on to contacts- their departments, designations, their contact details and so on. It was frustrating and killed a good part of the day. How much data can you use in your CRM?March 30th, 2011Months back I had posted this in my blog on Small Business Marketing: Balancing information and action: CRM Systems. It was thus nice to see a re-affirmation of some of the points I had made then, in the Demand Gen Report Blog in a post titled “Making the case for Marketing Automation: Data needs more than just a home” Read the rest of this entry » Salesgenie CRM++: What, Why, How, WhoFebruary 5th, 20111. What is Salesgenie CRM++? 2. Why buy Salesgenie CRM++? 3. How does Salesgenie CRM++ work? 4. Who can (and do) use Salesgenie CRM++? and, finally why CRM++ and not simply CRM? Read the rest of this entry » Parse error: syntax error, unexpected ';', expecting T_STRING or T_VARIABLE or '$' in E:\Deployment 1.1\Salesgeniedeployent1.1\blog\wp-content\themes\ennovations\footer.php on line 12 | ||||||||||||||||
